Film producer Elisa Tolomelli has published her second book, “Cinema in Practice – The Elisa Tolomelli Method of Executive Production.” In an interview with Correio da Manhã, she said she sought to convey the strategic thinking required for executive film production in an accessible way.
Tolomelli said the greatest challenge in the profession is not artificial intelligence, but a lack of understanding that filmmaking requires planning and management. In her view, although the tools change, the work still requires studying each project, anticipating difficulties and managing available resources.
The producer also argued that Brazilian cinema already has an identity of its own, one that is diverse. Among the films in her career, she highlighted “Central Station,” her first experience as executive producer of a feature film, and “City of God,” whose pre-production took nearly a year. She also said she is preparing to produce “A Fita,” a horror film, a genre in which she has never worked.
